(New Delhi, India)
Women's Apparel Brand
Taurus, a women’s wear store in Delhi (India), consulted us for designing the brand identity/ language for their stores. Taurus as a brand was looking for something that could be ubiquitous and iconic immediately. Since it’s a new store, we thought it should have a signature color, pattern, and language.
Concept-based on constellations and the formations to be someone’s imagination, one can create end number of form/ designs/ illustrations, etc, by simply connecting few stars. Keeping this as our base, we worked out a few concepts by taking Taurus insignia and creating some beautiful illustrations out of it and these illustrations were a direct representation of Taurus the name, Taurus the company, and the Taurus the brand.