(New Delhi, India)
Fruchef, a dehydrated fruit company, approached us for designing a new brand along with brand identity, language, and packaging design. As a brand,the client was looking for something that could be Iconic and Healthy.
The idea for the fruit-based brand came with a recognizable void in the Indian market. Being a tropical country, there is no shortage of fruits. Fruits are healthy, tasty, and refreshing but not the most convenient to carry and eat. Subsequently, the thought was to attempt to bring the best of both, the freshness and convenience. The products are the same that we eat on a regular basis, however, with very less water content, which makes them long-lasting with intact flavors.